Apple And The

2015年4月24日
Apple And The Other Most Successful Retailers By Sales Per Square Foot
I’ve been a business journalist specializing in the retail industry for over a decade, covering consumer news, company profiles and industry analysis pieces, as well as the intersection of business news and shopping, fashion and social trends.
So attention must be paid to retailers that are nailing this key measure of a store’s productivity, such as Apple Apple (surprise, surprise), but also the lesser known Murphy USA Murphy USA.
"When commercial real estate investors and mall owners look to see which tenants they want to see in their malls, these are the companies that are all highly desirable," Clark Fredricksen, vice president of product marketing for eMarketer, told Forbes.
The ranking comes from eMarketer RETAIL, a new information platform the market research firm released last week.
When it comes to making the most of its emporiums to modern minimalism, Apple leads the retail sector by a big margin, averaging $4,551 in sales per square foot Rose Patent Leather Lady Peep 140mm of retail space over the most recent trailing 12 month period, according to eMarketer RETAIL.
"The high demand for Apple products combined with the efficiency of their stores has led them to leading in store productivity," Fredricksen said.
Efficient Orange Patent Leather Lady Peep 140mm indeed. Apple’s sparse, largely cash register free, mobile checkout driven, high service, Genius Bar outfitted stores are held up so often by industry pundits as a model of effective retailing that the example has almost becoming clich
’Sin’ Items Drive Murphy USA’s Sales
Murphy USA ranks second Green Patent Leather Lady Peep 140mm on eMarketer’s list, which reflects the success of the gas stations’ attached convenience stores.
What’s really driving up sales per square foot at these stores is the space devoted Purple Patent Leather Lady Peep 140mm to cigarettes, known in the industry as a "sin item."
Murphy USA’s stores have smaller footprints relative to other gas stations’ stores, and they are "incredibly effective at selling tobacco, an item generally more expensive than most other convenience store items," Fredricksen said.

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